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Date : Sep 21, 2015

India's popular last mile public transport brand - Tata Magic crosses three lakh sales mark

MUMBAI: Tata Motors has achieved a new feat in its last mile public transport portfolio by reaching a remarkable sales mark of 3 Lakh Tata Magic, its most popular public transport vehicle. This is a significant achievement for the Company given that unlike a cargo vehicle, apart from vehicle registration, a passenger transport vehicle also needs permit, an approval issued by a state or regional transport authorities for the use of a passenger transport vehicle...

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Media Press Releases

Date : June 18, 2007

Tata Motors desires 'Magic' with 2 new vehicles

PUNE : Ahead of its ambitious small-car launch next year, Tata Motors on Monday launched a mass transport passenger vehicle - Magic, developed on the platform of its popular mini truck Ace while also unveiling a higher capacity van - Winger. Magic, with a sitting capacity of 5-8 people, has been priced at Rs 2.6 lakh (ex-showroom Pune) while Winger, which has three variants and eleven different sitting arrangements, is competitively pegged at a starting price of...

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Date : June 19, 2007

Tata's Magic & Winger hit the road

PUNE : Tata Motors, which took on the goods carrier three-wheeler segment with the launch of the Ace about 18 months ago, is now looking to repeat that success with a passenger version of the same vehicle, called Magic The world's second largest heavy bus maker, Tata Motors, on Monday launched two buses for what it calls "last mile travel," Magic and a larger vehicle, a maxivan called Winger. The latter is derived from Renault's Traffic...

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Date : Feb 24, 2008

Tata converts the Ace into a rural people carrier. Karan volunteers to check it out

Think rural transport and rattley, smoking people carriers come instantly to mind. For a city slicker like me, people carriers spell public transport buses and the sardine-packed local trains. To gauge just what rural people carriers are all about and to experience the thrills first hand, I took to the outskirts of Pune, a town which lacks the high volume mass carriers such as the local bus and train facilities in a city such as Mumbai...

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Date : Feb 24, 2008

Tata's Magic, Winger comes to Tamil Nadu

CHENNAI : Tata Motors has introduced its mini-commercial vehicles Magic and Winger in Tamil Nadu market, eight months after their launch in Pune. "Both Winger and Magic aim to address customer needs ranging from basic mass transportation in rural areas and cities as well as top-end luxury mass transportation segment", R Shankar, Regional Manager of Tata Motors said on Saturday...

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Date : Aug 27, 2008

Tata's Magic being sold in Andhra Pradesh

The distance from Shamshabad - where the spanking new Rajiv Gandhi International airport is located - to Hyderabad is roughly 20 kilometers. Just out of the airport, the road is silky smooth, but then it deteriorates rapidly here's a frenzy of construction everywhere, and potholes and traffic bottlenecks abound. In a way, the short, bumpy ride prepares me mentally for the longer one I am about to undertake into rural Andhra Pradesh in the company of Tata Motors' Rahul Shyamsukha , and rural marketing company Insight's Khurram Askari and A Khadeer...

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Date : May 10, 2011

Tata Motors launches Magic Iris and Ace Zip

MUMBAI : Tata Motors on Tuesday launched a new four-wheel, small passenger carrier, Magic Iris, and 600-kg smart micro truck, Ace Zip, priced at Rs 1.95 lakh and Rs 1.90 lakh (ex-showroom Thane, near Mumbai), respectively. The company's Magic Iris is a 3-4-seater, small passenger carrier and is a better substitute for passenger-carrying three-wheelers...

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Date : May 11, 2011

Tata Motors extends Ace family

Tata Motors, the country's largest automaker by revenues, on Tuesday introduced the smallest vehicle from its commercial vehicle (CV) portfolio as it launched Magic Iris and Tata Ace Zip in the sub-one tonne category. The company that opened the one tonne category in CVs in the country sees large demand for SCV (small commercial vehicle) category vehicles from the rural parts...

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